Queenstown, New Zealand, is once again pioneering an exciting new travel trend. It’s already on the map for global travelers as the birthplace and “Home of Bungee Jumping” and the “Adventure Capital of the World.” Now, Queenstown is at the leading edge of finding ways to continue to offer its signature, adrenaline – and power–fueled – outdoor activities to the world… without emitting any carbon at all.
And it says it can do it in just half a decade, by 2030.
According to the local tourism board, “When Queenstown becomes the first carbon-zero visitor destination, we’ll be joining a long tradition of local firsts. We’re the birthplace of commercial bungy. Tandem skydiving and paragliding were pioneered here. The first commercial jet boat rides in the world were here on the Kawarau River. Queenstown is the birthplace of whitewater rafting, river surfing and New Zealand’s first commercial ski resort. We’re not afraid to give new things a go.”
Like some of the other of the world’s most cherished travel destinations, Queenstown has become at risk of becoming a victim of its own success. Extraordinary numbers of visitors annually have discovered Queenstown, the signature outdoor destination of New Zealand’s South Island.
The pandemic pause gave the community the opportunity to re-think its tourism future. One that took the pressure off the beloved local environment and reduced congestion and pressure on people. The post-pandemic surge in travel made the goal even more urgent: in 2023, 400,000 visitors came to visit a town of less than 50,000 residents.
With intensive community collaboration, one answer became: transform Queenstown into a “regenerative tourism destination” – with an audacious goal: becoming a carbon-zero destination by 2030 - just 5 years away.
Carbon zero doesn’t mean the destination can ‘buy’ its way to carbon neutrality by offsetting its carbon activities through things like planting trees, although native tree planting is part of Queenstown’s 23-point action plan towards ‘regenerative’ travel.
Carbon zero means the destination won’t emit any carbon – that is, burn any fossil fuels – at all!
"We’ve committed to carbon zero, eliminating fossil fuels and cutting carbon emissions so Queenstown has zero emissions by 2030. When we achieve this, we will be the first carbon-zero tourism destination in the world.”
Does that seem like a bold, brave, commendable – but impossible – mission?
In fact, Queenstown is already on its way!
Here are just a few examples of how Queenstown’s travel businesses are embracing the challenge and showing the world what is possible:
Becoming a ‘decarbonized’ destination by 2030 will allow travelers to feel all the thrills of new experiences in the heart of some of the world’s most magnificent alpine locations – while feeling good that your travels contribute to making the world a better place.
Images: Getty
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